Michael Picard

Michael pictureHello, I am a self employed full stack ecommerce developer for small to medium size businesses by day. And, a successful affiliate marketer at night. Fluently bilingual in French and English. Read more about my backstory.

Skills

Programming & Development:

  • Front-end: ES6, SCSS, JQUERY
  • Server side: PHP, Liquid
  • Database: SQL SERVER, MYSQL
  • CMS: Wordpress (Genesis framework), Woocommerce, Magento 1, Shopify, Jekyll
  • Frameworks: Bootstrap, Foundation, Code Igniter
  • Package management: NPM, Composer
  • Version control: GIT

Marketing, Design & SEO:

  • Website crawling, analysis and optimisation
  • Keyword Research, rank tracking
  • Link Building & Outreach Campaign
  • Email design & Automation: I'm comfortable hard coding emails, and I'm familiar with the following email platforms: HubSpot, Mailchimp, Dotmailer, Active Campaign.
  • Adobe Creative Suite: Illustrator, Fireworks, Animate, Photoshop

Experience

  • Since 2017: Besides my work for Qualifirst I co-founded www.go2roues.com. I'm also helping the Activeo group of companies rebuild their site network and improve their rankings.
  • Since 2017
  • Since 2012: Full stack developer at Qualifirst Foods the best gourmet food importer in Canada. Tasks include: IT project management, implementing sales strategy, database programming and integration, magento development, wordpress development, seo, ecommerce marketing management, email marketing, English to French translations. Also Started on my spare time what became a serious stream of income : https://mac-quest.com, and which allows me to connect with the best macOS software editors.
  • Since 2012
  • 2011 - 2012: Bachelor Degree in business management, Sound designer activity: Creation of Samples & Presets EDM packs available for purchase.
  • 2011 - 2012
  • 2008 - 2011: Some miscellaneous interim jobs to pay the bills, mostly carpentry. Meanwhile, I taught myself blogging, seo and coding.
  • 2008 - 2011
  • 2007 - 2008: 1 year Working visa in Canada, where I learnt English and worked among other things as dog handler for a professional dog musher, a childhood dream accomplishment which I'm very proud of.
  • 2007 - 2008
  • 2001 - 2007: Sound engineering in tv and movie dubbing industry in Paris for various companies as a free lance or an employee. A pathetic job in a pathetic city.
  • 2001 - 2007

Education

  • GAIQ: Google Analytics Individual Qualification
  • Hubspot Designer Certification
  • "Vocational Bachelor Degree in Business Management" - Unniversité Bordeaux IV (France)

Ongoing Projects

When my kids and my clients leave me a bit of time, I am working on growing go2roues and improving my ES6 skills.

Portfolio

Here's a few websites I worked on.

social syryp email campaign
bitarome email campaign
yoshi email campaign
social syryp email campaign
monithor.io, not live yet
yoshi today private label site

Here's a few examples of responsive email campaigns I designed.

social syryp email campaign
bitarome email campaign
yoshi email campaign
epicureal email campaign

A few words about my backstory

Five years in Paris were enough to realise I was in the wrong place in the wrong industry, so I packed my bags, gave up my career in the sound business and flew to the Yukon Territory for a one year working visa.

I met my awesome wife when I came back, fast forward a few years and we are now raising 2 kids!

While trying to figure out a new career path I started to sell my sound designer skills in the form of online products on third party sites. This went very well and got me started in online marketing, as I began to teach myself seo, blogging and coding to sell more of my sounds. Meanwhile, I went back to school and graduated a bachelor degree in business management.

Soon after graduating I started working for Qualifirst in Ray Martin's team, where I was given the chance to grow my dev skills and gradually become their ecommerce manager. I currently dedicate my time between Qualifirst and my other clients and own projects.

I purposefully live in a remote countryside in the south west of France and work from my home office. This is the best way to provide a healthy, happy, and secure lifestyle for my family. I intend to keep working remotely as long as possible as it suits me perfectly and allows me to be very productive.

Get in touch

Some of the things I can help with:

  • - Fully manage and develop your e-commerce store.
  • - Create Landing Pages that convert.
  • - Plan and implement an Inbound Marketing strategy.
  • - Design a custom wordpress theme.
  • - Improve and monitor your search-engine rankings.